Role at a Glance

Dealer-FX is looking for a Senior Product Marketing Manager to bring clarity and focus to how we talk about our products — internally and externally.

In this role, you’ll own product positioning, messaging, and go-to-market strategy, partnering closely with Product leadership and Product Managers. You’ll help the organization better understand who our products are for, why they matter, and how they’re differentiated.

This role sits at the intersection of Product, Sales, and Marketing, with a strong center of gravity in Product.

This is an existing vacant, full time opportunity.

What You’ll Own

In this role, you’ll be accountable for a small number of high-impact problem spaces. Success means moving these outcomes forward in measurable ways.

• Own product positioning and messaging across our product portfolio
• Define buyer personas and segmentation that guide product and go-to-market decisions
• Lead go-to-market strategy and narratives for product launches
• Develop sales enablement narratives that clearly articulate value and differentiation
• Own competitive intelligence and market insights

How You’ll Grow Here

Growth at Dealer-FX comes from taking on harder problems, expanding your judgment, and increasing your influence.

• Problem Complexity & Scale: Shape narratives across multiple products and customer segments
• Skill Development: Deepen your expertise in positioning, market insight, and product storytelling
• Progression & Clarity: Opportunity to grow into leading Product Marketing as the organization matures
  

Who This Role Is For

This role tends to be a strong fit for someone who:

• Enjoys shaping how products are understood, not just how they’re described
• Is comfortable challenging Product Managers when value is unclear
• Thinks deeply about buyers, alternatives, and differentiation
• Wants to build product marketing the right way

How We Work

• Product and Product Marketing partner early and often
• We value clarity over volume
• We expect healthy debate and strong judgment
• We focus on outcomes, not artifacts

What You Bring

This list is directional, not a checklist.

• Several years of experience in Product Marketing
• Strong understanding of positioning, messaging, and go-to-market strategy
• Comfort working closely with Product Managers and leadership
• Ability to influence without formal authority
• Strong market and customer insight skills

Who We Are

Dealer-FX builds software that helps automotive retailers run their service operations more efficiently and deliver better experiences to their customers. Since 2007, we’ve focused on simplifying complex workflows in service departments through strong data integrations and mobile-first tools.

Dealer-FX works with automotive OEMs and dealerships across North America, supporting millions of consumer interactions each year. Our platform helps dealers increase efficiency, profitability, retention, and brand loyalty, while giving consumers greater convenience, transparency, and trust when servicing their vehicles.

Dealer-FX is a wholly owned subsidiary of Snap-on Incorporated (NYSE: SNA), which acquired the company in 2021.

What’s in it for you?

• Opportunities for growth as the company and product continue to scale
• Competitive compensation packages
• Flexible work arrangements that support work–life balance
• Ongoing training and professional development
• Group health and dental benefits
• Employee Assistance Program
• Three weeks of paid vacation
• Team events and company-wide gatherings

Expected total compensation range: $125,000 - $165,000

No unsolicited agency referrals  

Dealer-FX is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or any other characteristic protected by law. Accommodation is available upon request for applicants with disabilities. 

At Dealer-FX, we may use artificial intelligence (AI) tools to support certain parts of our hiring process. These tools are designed to assist our recruitment and hiring teams, but they never replace decisions made by real people. We take a human-first approach to hiring, ensuring that your experience, personality, and potential are evaluated by people,not algorithms.  All final hiring decisions are made by humans. If you would like more information about how your data is processed, please contact us. 

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